Razorfish

And so Alex Feeder is the founder of Ghosted.org, a candidate advocacy platform built to bring transparency and accountability to hiring.

Before that, he spent over 20 years in project management and customer success, including leading a 12-person team and an $80 million portfolio at Razorfish and running customer success campaigns.

for 30-plus enterprise accounts and business on, where he drove a 100% renewal rate.

He also founded Live Edge Group in 2022.

And interestingly enough, so I started in the sort of system implementation, platform implementation part of technology, not in media.

Media came much later when I got into advertising at places like Ogilvy and, you know, more Razorfish sort of as my career progressed.

But all of these things start to come together now in this perfect storm of understanding data, platform technology, enablement, AI as sort of the pinnacle of all of those things coming together to help media activation, customer acquisition, how these things tie to CRM.

So actually having a data and tech background in addition to the creative writing background that was never used in the magazine world, um, bringing all those things together I think has been very helpful.

We're at like the caboose.

And so I'd read about Razorfish in like the New York Times as being like the premier digital advertising agency.

I really wanted to live in New York.

I was in DC at the time.

So I applied at Razorfish and became a search engine marketer and fell in love with the idea of like It's actually interesting because search advertising is kind of like writing.

I mean, it is writing.

You're copywriting to try and get people to click on your ad.

And so that kind of like...

Unfortunately, it's a little bit more than a couple of decades more than that.

Um, you know, as I was in the corporate sector, when I came to London for university, um, I was in one of the big agencies that was very much involved in the dot-com wave called Razorfish, and we were building websites.

I helped NatWest get online with their first online bank, and Jamie Oliver, his first online e-commerce store, and BP rebrand into Beyond Petroleum from Dirty British Petroleum.

And then I did a stint at the BBC and then Omnicom Media Group.

And he spent about 37 years and counting at Publicis Group.

And he remains there after serving as chief strategist and chairman of Digitas and Razorfish.

He remains there as a senior advisor.

Now, I am a little bit nervous, not just because he's one of a few hundred people in the Advertising Hall of Fame, but because he also has an advanced degree in mathematics.

And I know that...

You've been that leader who has risen others.

I had an interview last year for this podcast with Anthony Yell, and he's the chief creative officer at Razorfish.

And you were previously the chairman at Razorfish.