Raymond Loewy

But the fact is, they make cars that are now kind of small.

They have always retained the Raymond Loewy styling initiative of very angled, sloping front and back.

And the fact is, people don't like it.

So it's really, I think, Raymond Loewy had a lot to do with destroying Studebaker as a brand, even though some of the cars he designed were somewhat beautiful.

They weren't American enough.

And yeah, no one really liked them.

Um, I think that of the Chrysler cars, DeSoto is most consistently the car that I would like to drive.

Um, in the independents, Studebaker tries an experiment by hiring Raymond Loewy.

Raymond Loewy didn't like Harley Earl at all, and he wrote an article that was really a screed, actually, attacking Harley Earl for making American cars vulgar and heaping them with chrome.

But the fact is that Raymond Loewy had a vastly weaker sense of what Americans wanted in an automobile, and his cars actually, I think, look- ... comically Jetsony.

They look too much like a Jetsons design.

Uh, there's something not entirely real in their appearance.

It just, it's not a very good-looking car.

I'm, I'm not a fan particularly of the, the, this particular Studebaker.

...

I think, about, uh, Raymond Loewy.

Pays to be a listener.

We do talk about, we do talk about disc brakes first being used, but I don't think we're talking about the first, first.

I would dare, I would dare say the greatest.

And, uh, folks, we're talking about none other than Raymond Loewy

French American who, uh, served in World War I and was injured.

Yeah, what injury did he have?

He had three companies.

He-

Raymond Loewy and Associates, New York.