Raw

Find out more at kohler.com. [Instrumental music] Francoise Mouly has spent more than four decades expanding what images can do.

In nineteen eighty, she co-founded the groundbreaking comics magazine Raw with Art Spiegelman, which established comics as a form capable of extraordinary literary and visual depth.

Since nineteen ninety-three, she has been the art director of The New Yorker, where she has overseen nearly sixteen hundred covers and helped shape one of the most recognizable visual identities in publishing.

Her many honors include France's Order of Arts and Letters and the Legion of Honor, the Society of Illustrators' Richard Gangel Art Director Award, the Smithsonian American Ingenuity Award, and induction into the Will Eisner Comic Awards Hall of Fame.

Always ask an answer where is, "Do you want it in blue or do you want it in yellow?" And so on and so forth.

So yes, that is by far the hardest thing I ever did in my life.

While you're doing all of this, you're also starting Raw, Raw Magazine.

Mm, well, but I mean, a few months passed.

And I think those are kind of probably the two things that right now are kind of like really, uh, big sitting at the back of my head.

And of course, Claus and all the kind of Fantagraphics pantheon, kind of old pantheon, kind of like, and Raw magazine.

Well, we're here talking about your new graphic novel, Joyless.

Mm-hmm.

Oh, honestly, man, I wrote down some of the little phrases that the narrator says in it.

Because you're right, it is the same woman from the Edge video packages that they've been airing on Raw.

And I'm getting goosebumps reading them now before I even read them out.

It did play on the free-for-all four or five or six times.

and this is a home run right out the gate for it uh if you have not been watching television and they are aware that some people might not have been necessarily watching every second of raw they've they've got the remote controls each week it's still a it's still a war wwe is winning but it's still a war with nitro so what they do is they find a way to make these clips that you know we've recapped on housekeeping all these promo segments that the kill lines that matter absolutely unmissable for next time.

They want you not just to see this video and get hyped for the pay-per-view you're about to watch.

They want you to tune in to Raw the next night because they want you to think, well, I can't miss this again.

If this is as good as the stuff that's happened on TV, I can't miss it again.