Is that a development that you had planned out from the very first moment when the brand was still in the concept phase itself? Or is it something that you've gravitated towards as you've received feedback from customers, journalists, industry analysts, and so on and so forth? Or was this always the plan? Well,

honestly, for me, it was quite obvious when I joined that we would need that.

And it didn't take me too long to convince Thibaut that we should go that direction.

It doesn't mean that what was done before was bad, but meaning that it's a normal evolution for a brand or that's how we see it anyway to go from the concept to the following one.

Yeah.

once we were convinced and the feedbacks we had also on the zero one where all going the same direction, like, uh, also, uh, about the accessibility, the wearability, the size and everything, because for example, we had a lot of feedbacks from women that loves the atmosphere, the environment that Alto defines that says it's hard to wear because it's quite massive, which is good for a concept because it gives a lot of room for expression.

But then we had to go that way.

own hosted events for example what's the plan for communication well the idea is to do every everything we can