
Rafael Broshi
Co-Founder & CEO of Notch (notch.cx), an AI platform building agents for customer support in insurance and other high-stakes use cases.
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Sep 1, 2026
The Firms Getting ROI From AI Didn’t Start With a POC
10:19
10:27
29:04

Josh HollanderHOST
So was it obvious what to pivot to? Or were you considering some different options?

Rafael BroshiGUEST
Those were three grueling months of not knowing what to do or you still have some money from investors.
18 MINS LATER

Josh HollanderHOST
So from approaches, whether it's the regulators in the EU or what's happening in the States here in the US, you know i i i see some language on your site that you know talks about providing transparency and things like that so you know what is it you are able to do you know where where where do you allow the agents to kind of you know take advantage of their probabilistic nature but then have the deterministic pieces where you need to and then what level of transparency you know are you finding you need to provide both on the client side but then also looking ahead to where the regulators are going or already are today
He fired almost everyone, kept 2 engineers—then grew 12x and raised a $30M Series A. | Rafael Broshi, Co-Founder of Notch
15:28
P
15:21PabloHOST
And then we can kind of move through that story.

Rafael BroshiGUEST
We started selling it in the US, launched in 47 states in the admitted market.
27 MINS LATER
P
42:22PabloHOST
How do you get the right people in the room to begin with?
Rafael Broshi, Co-Founder & CEO at Notch - PIR Ep. 833
13:48
14:07
14:15
21:12

Rafael BroshiGUEST
What's the pretty good insight is that we're already live in very, very large cases with some top carriers.

Rafael BroshiGUEST
And I'll say that what we're seeing, the interesting thing is that We always get in either through the CX part of things.

Rafael BroshiGUEST
That means that we'll deploy an FNOL intake bot, whether it's a voice bot or not.
7 MINS LATER

Tony CañasHOST
What is coming down the development pipeline for the rest of the year that you're excited about? I
EP. 115: The AI-Native Insurance Industry
20:05
20:11
20:20

Rafael BroshiGUEST
First, and the first derivative of using AI agents is efficiency across the organization.

Rafael BroshiGUEST
So at the end of the day, as an enterprise, you want most of your employees in the organization to do high value work.

Rafael BroshiGUEST
And with today's technology, you can take the lower tier of the work and essentially take those people doing that manual labor.
23:26
So as you mentioned, you know, AI agents can handle some of these complex end-to-end workflows, but how do you see the role of human operators kind of evolving along with this?
EP. 115: The AI-Native Insurance Industry
20:05
20:11
20:20

Rafael BroshiGUEST
First, and the first derivative of using AI agents is efficiency across the organization.

Rafael BroshiGUEST
So at the end of the day, as an enterprise, you want most of your employees in the organization to do high value work.

Rafael BroshiGUEST
And with today's technology, you can take the lower tier of the work and essentially take those people doing that manual labor.
23:26
So as you mentioned, you know, AI agents can handle some of these complex end-to-end workflows, but how do you see the role of human operators kind of evolving along with this?
