Gosh, isn't that kind of perfect? Yeah.

It is perfect.

Yes, it's there's just so and what's great is especially like you and I know this too, when you're a producer, obviously you care about the recording.

But we also also have all these awesome ways in post production, you know, not just to repurpose the content, but to get that that fundamental stuff.

Y'all, the transcript is the gold mine.

And I know everybody's struggling.

My gosh, I was I think I was explaining to somebody, too, about that.

Oh, my.

Now moving on to what you're currently working on, I want to talk about, I want to spend some time on that too, is that your education content.

Yes.

Yeah.

And I I had to take a break because we went like I said, went to Japan.

And then, man, I'm like I said, I'm 52 years old.

My my dad and stepmom, everybody's at that point where they're starting to have health problems.

So we like we had a whole six weeks of dealing with that stuff in the United States health care system, which was just delightful since my sarcasm there.

Last question before we get into your stuff is next three to five years, since you've been around for like 18 years, next three to five years, where do you see it going? Is there something that unique? Do you have an angle? Do you have a hue you'll die on? Oh my gosh.

What originally pulled you into this world and what keeps you excited about it today?

Oh, I love this question.

So I'm a big nerd.

I love superhero sci-fi stories and stuff like that.

So anyone who follows any of that stuff knows about origin stories.

How did that person become the superhero or supervillain that they are? Yeah.

So my origin story was social media.

Now, what can businesses learn from live human interaction that digital marketing sometimes gets wrong?

that's such a positive shift in it's a mindset shift really isn't it um so what would you like to tell us then about your bdd stories beginning at the beginning

Yeah, so I can talk from the beginning, from when I can first remember BDD sort of rearing its head.

And I guess I can really think about when I was at primary school.

So I can remember being picked on for the way that I looked.

I think kids are cruel.

I absolutely can look back and recognise that.

Kids are mean.

So the work you're doing with the BTD Foundation, what are you getting from that particularly?