
Rachel Greenfield
Author and former publishing executive Rachel Greenfield, historian of Rose Knox and author of the Cornell University Press biography "Rose Knox: How One Woman Mixed Kitchen and Boardroom to Remold an American Business."
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Oct 14, 2026
Rachel Greenfield on Rose Knox and the story behind one of America's most iconic brands
5:22
5:34
5:46
5:53
6:08
13:35

Rachel GreenfieldGUEST
Um, I think a lot of the, you know, there was a resurgence around aspic first, okay? And if you actually look on Facebook, there are some Facebook groups.

Rachel GreenfieldGUEST
One is called Aspics with Threatening Auras, and that's all part of the social media, I wanna put up a picture of something really fun, right? So people put up pictures of aspic that they've made.

Rachel GreenfieldGUEST
Some of them have hotdog eyes and olive eyes and are look really sort of, um, threatening auras.

Rachel GreenfieldGUEST
Um, but the other thing that's happened recently is this whole gelatin for dieting thing, and that is all over Instagram and TikTok, and it is actually not new at all.

Rachel GreenfieldGUEST
In 1939, Rose Knox published a little booklet called Mrs. Knox's Be Fit, Not Fat.
7 MINS LATER

Lynn Ware PeekHOST
Could you go a little further into that, and whether Rose had any other female contemporaries that she looked to as mentors, or was she just a, a pioneer?
The Businesswoman Who Secretly Ran a Gelatin Empire
1:27
1:35

Rachel GreenfieldGUEST
Her husband launched Knox Jelleton in 1891 in the town of Johnstown, New York, next to Gloversville, New York.

Rachel GreenfieldGUEST
Glover's Will was the largest leather glove making capital in the United States.
10 MINS LATER