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Rachael Bonetti

Sep 3, 2026

13:13
So without giving too much away, what are some of the characteristics or behaviours you're seeing in EAs who are becoming increasingly more influential? And I think this goes with like even what you're seeing in the EA Academy, your training, everything.
13:27
Really bold and brave people and people who are happy not to be perfect.
13:32
To be really honest, there's a lot of perfectionism and people pleasing in the EA profession.
13:37
It's people who are happy to look at the way things have always been done.
13:40
a process, something that's got a lot of different fingerprints all over it, for example, and say, I know this has always worked and someone worked really hard to get this process into place.
13:50
But how about if we try a different way now and be met with resistance and be able to share a business case or tell a story about why we should at least trial something new.
14:00
It's those people who don't give up when they meet brick walls or they meet people who, you know, resist.

7 MINS LATER

20:38
I wonder what they do if you don't have a role that

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