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Rachael Bonetti
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Sep 3, 2026
Why Some EAs Are Becoming More Valuable While Others Are Becoming Easier to Replace
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So without giving too much away, what are some of the characteristics or behaviours you're seeing in EAs who are becoming increasingly more influential? And I think this goes with like even what you're seeing in the EA Academy, your training, everything.

Rachael BonettiGUEST
To be really honest, there's a lot of perfectionism and people pleasing in the EA profession.

Rachael BonettiGUEST
a process, something that's got a lot of different fingerprints all over it, for example, and say, I know this has always worked and someone worked really hard to get this process into place.

Rachael BonettiGUEST
But how about if we try a different way now and be met with resistance and be able to share a business case or tell a story about why we should at least trial something new.

Rachael BonettiGUEST
It's those people who don't give up when they meet brick walls or they meet people who, you know, resist.
7 MINS LATER
