R/GA

So with the test screen in view, Fincher needed a credit sequence to be created.

Kyle Cooper was a title designer who had worked with R. Greenberg Associates, the studio who designed the titles on the likes of Ghostbusters and Die Hard.

Cooper said Fincher briefed him by saying, "All I want is for the audience to want to run screaming from the theater during the title section."

There you go.

Number four.

Is R/GA.

What do you say for R/GA, Jack? Give us the rundown.

Sadie Tomelch steps in.

Google leadership.

Going over to R/GA.

Digital transformation.

The big DT-

This time I'm joined by Steve Peck, VP of Creative at Comcast.

Steve has spent over 20 years building brands from his early days at R/GA on Nike to BBH New York where he created Google's first-ever national TV campaign, including the Dear Sophie spot, named Time Magazine's number one commercial of the year.

He went on to lead creative agencies including Anomaly, consult in-house at Apple, Meta, and Spotify, and most recently led Pinterest's award-winning House of Creative, a 50-plus person in-house agency before taking on his current role building Comcast's in-house creative agency from the ground up.

Now, those of you who've seen our pathway model, and if you haven't it's free to access via our Insider membership tier, you will see that we have painted a picture of what the future of in-house creative leadership looks like from our vantage point.

Sure.

I think being in-house enables me to kind of bring together so many different pieces of my career and put it all in one place and put it into practice.

I started early on, uh, working at R/GA on, you know, digital, working on Nike.

And then I went to integrated work at BBH and other agencies like you mentioned, Anomaly.