Quip
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9
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Search complete. 9 mentions across 2 episodes found for "Quip".
Sep 11, 2026
Magdalina AtanassovaHOST
My guest is CIMA Summit Speaker Elizabeth Maxson, fondly known as Emacs, Chief Marketing Officer at Contentful, where she leads marketing strategies that use AI and personalization to help brands deliver content at scale.
Magdalina AtanassovaHOST
She previously served as CMO at Quip and Tableau, both Salesforce companies.
Magdalina AtanassovaHOST
In this conversation, we talk about how Elizabeth builds credibility for marketing inside a leadership team, what it takes to turn a pipeline problem into a business case a CMO can't ignore, and why executive presence is less about polish and more about reading the room.
Magdalina AtanassovaHOST
We also explore the AI experimentation reshaping her marketing stack and how her early years in event management gave her an edge most marketers never develop.
Magdalina AtanassovaHOST
It's my pleasure.
Magdalina AtanassovaHOST
And tell me, you've been chief marketing officer at three different companies.
Magdalina AtanassovaHOST
You've been Quip and Tableau and now at Contentful, each tied to a very different wave of technology.
Magdalina AtanassovaHOST
So what's the first thing you can look for to gauge whether marketing already has a seat at the table or whether you have to build one from scratch?
Jeremy Von HalleGUEST
But this is where I was like, I don't think we've quite solved it.
Jeremy Von HalleGUEST
Quip kind of did it.
Jeremy Von HalleGUEST
A few others like scratch, like, How should people take notes? That's one of those things that are highly personal, that everyone's going to have their own preference.
Jeremy Von HalleGUEST
And I feel very...
Eddie ReynoldsHOST
Like I said, I worked at Salesforce as an AE.
Eddie ReynoldsHOST
I've also sold alongside hundreds and hundreds of AEs at Salesforce as a partner.
Eddie ReynoldsHOST
Especially when they were really head first into Quip, I would get these Quip notes from AEs, and I mean hundreds and hundreds of them, and they always follow the exact same format.
Eddie ReynoldsHOST
It's really interesting to see across teams from New York to San Francisco how they're asking the same questions and putting the same answers into their handwritten notes.