QuietComfort

In Bose's case, the brand introduced a pair of wired earbuds with physical buttons, groundbreaking, which were then featured in girl group CatSize music video for Animal.

The brand also released noise-canceling headphones in stylish mint and dark purple, while lowering the price of its original QuietComfort headphones.

Gen Z responds to brands that are playful and tangible, like Liberty Mutual, which centered a campaign on a puppet made by Jim Henson's Creature Shop rather than with AI.

The highest-performing brands invested in festival activations, product collaborations, and pop-ups, indicating how in-person experiences are still helping brands reach a generation that spends most of its time online.

And it talked me out of buying a new headphone because it said it wasn't that big of an upgrade.

And my the occasional connection issue with the Bose QuietComfort ones, but not worth spending that kind of money.

And honestly, I ended up just getting a because I'm getting into old man territory.

I got a heated blanket that you plug in.