QuickTime

And the way I've done it is like an idiot.

I would open the video in QuickTime and I would scrub back and forth.

And then it's like, oh yeah, he's laughing here.

Use the arrow keys, find a frame, screenshot.

And, you know, building software on the spot and JIT software and liquid software, that's amazing.

It is amazing.

The point I'm trying to make is that stuff, I would have bet money on it like half a year ago that this will be a local dev end thing that you do locally where you're like, oh, I got to use my video editor and QuickTime and have like different applications and blah, blah, blah.

And, you know, like that kind of stuff.

I believe that was reported on ABC.

But, you know, this No Day video, I just took that little segment that aired on Univision, and I did a QuickTime compression.

So if you can play QuickTime videos, you can pull this little clip off the website.

And if you can play a DivX video, basically the entire 68 minutes that I recorded that day in three segments, early afternoon, early evening, and later that night, when it was still 9-11 here but already 9-12 back east, and that's when the No Day video first aired.

You can pull that off the website.

By the way, there's something else related to Rumsfeld right on the very top rectangle on the cover page of 911blimp.net.

It basically says that lie-piercing truths about 9-11 can be found way outside the mainstream.

And it asks, where in the mainstream was the truth about Iraqi WMDs? And if you click on Iraqi WMDs, up pops a little QuickTime video of Don Rumsfeld talking about Iraqi WMDs, saying, we know where they are.

And of course, the touchscreen phone, the tablet, just unbelievable number of things.

QuickTime was the first time anyone had ever done video on a computer screen.

And, you know, today its descendants are what runs Netflix and YouTube and all of this stuff.

began at Apple.

The resolution is just like, you know.

People, people to be like, you know, going back with like QuickTime players and real-time players-

Uh-huh

... and looking at some of this footage is kind of absurd, you know? So-

My guest today in this extra edition of Money Majlis is Ty Roberts, a serial entrepreneur, a creative technologist, and one of the true architects of the modern digital music ecosystem.

Ty started out building games in the 1980s when personal computers were just entering homes and then joined the team that created QuickTime, one of the foundational technologies for digital audio and video.

In the 1990s, he founded ION, where he experimented with enhanced CDs and interactive albums for artists like David Bowie and Todd Runtren, blending music, video, and software into new fan experiences that were decades, decades ahead of their time.

In 1998, Ty co-founded GraceNote and helped grow it from a three-person startup into a global metadata powerhouse.

One of the reasons why I'm here at the summit is to learn about what's possible and to see the latest technologies.

You've been pushing the visual side of music for decades now.

You worked on QuickTime, then interactive albums, and now you're doing visual concept albums and hybrid shows at Fantrax.

When you step back, what's the thread that connects all of those projects? Was there a particular moment when you realized that the future of music is visual and This wasn't just a sideshow, but the main act? Well,

That was System 7.

QuickTime was in System 7.

Global support for color at a little more colorful interface was there.

If you're a modern Mac user, like I said in the thing that Mike quoted at the beginning, I think if you saw System 7, you would feel much more at home than you would in System 6.0.8.

You have local businesses handing over proprietary encrypted security footage in these obscure formats like .avi or DAV.

Oh right, not everything plays on QuickTime.

Exactly.

The frame rates are all different, the aspect ratios don't match, and almost none of the timestamps are accurate because most business owners never bother to set the internal clocks on their security DVRs.