Sofa?

So what has to be very clear is the brand.

you know, what is my signature? What is not my signature? Literally, you know, what, what do I focus? What's the style? What's the flavor? What's the touch? Where do I get my ideas from? My team members know my core value, they know what process to educate the patient on based on the service and the quality that we have.

So that's the easy part.

But what has to exist is the unreasonable hospitality.

I don't know if you read that book, but that book is amazing.

Unreasonable hospitality is just taking the time to listen, taking that extra moment to listen.

Can we teach that? Can you can we teach the commanding presence and just this is the way it needs to be done? Because I said, because I'm Publio.