Publicis

It was a very big success.

I didn't work a day for Pulisic.

I actually have a huge amount of respect for Pulisic, but I think I'm unemployable actually.

So meaning you can't ever work for someone else.

It's not them.

This is like a breaking news story.

We'll discuss more later, but Pulisic and WPP are fighting online.

Let's

get screenshots.

Our industry does extraordinary work.

Let's give it the credit.

It deserves, very best, your friends at Pulisic.

Holy shit, that was a long post.

For a while, they were bigger than the Richards Group.

But then the Richards Group, Bloom, Pulisic, all of them were vying for Rap Collins.

They were all vying for

B.

And so this isn't a surprise, I guess, in context of all the news.

But still significant that, I guess, Omnicom is, I guess, replacing their lost business, Pepsi, which went off to Pulisic.

All right.

So this was, we'll go down as one of the most unusual client assignments I think I've ever seen in this whole industry.

process for the last few months that I think is well understood by now.

I guess I just want to ask, in general, the pitch process that Pulisic went through to win PepsiCo was remarkable in that they did it kind of stealthily.

And Omnicom apparently didn't even know that this was in review.

Um, and then they pull out of their Coca-Cola business and there we go.