Public service announcement

So I'm equally as guilty of this as anyone else, but I am, for the record, doing research in this space, as many people know.

And you identified one of the articles that I've written over the past couple of years on PSAs and which PSAs work and which ones don't.

So thank you for that, Steve, as an example.

But I want to come back to this because, listen, there are some great operators out there who have significant resources.

And what Burns has constantly espoused about the fact that we don't have Canadian-based research because the global research has shown that in places like Australia and England, as an example, that, yeah, the advertising has been pretty dramatic and that it has had a material impact on the end consumer and the thus has created the impetus for, okay, let's have a blanket black window during games or no gambling advertising after 7 p.m. local time or whatever the case may be.

There's a bunch of things going on in Australia.

For instance, when I lived in Australia, the PSAs that the operators would have to fund saying straight up, you are going to lose money if you bet.

Do not bet.

I never felt that way myself.

Well, we had heard about that type of behavior and activity through PSAs and word of mouth and stuff like that.

But that even came in

the late 80s with Reagan.

You are right, Delvin.

I remember those PSAs.

Yes, I do.

I remember playing the game Narc, and the Narc told us don't do drugs as you're picking up drugs the whole game and shooting people in the head.

What success have you seen from the Disagree Better campaign?

When we put out content in PSAs, like public service announcements featuring two politicians of different parties modeling how to engage in a constructive dialogue with each other, knowing that one's a Republican and one's a Democrat, and they're high-ranking officials, they're U.S. senators, they're governors.

And it gets a lot of attention.

It does.

It's great.

And I've heard a lot about the arts and democracy in the PSAs leading up to this segment.

And I just feel like it's, It's something that is very healthy in the Houston community.

We have a lot of art and a lot of artists and a lot of people who are creating opportunities for exploration and new material.

no couple things you know for the show I liked some things from the show but it does sort of seem like he's just yelling a lot and yeah Lord knows I love yelling, but you gotta give me something else there.

And there's the, there are these like, he, I guess maybe it's just the theaters that I, the theater that I go to, but they're doing like pre-show, like don't talk, don't text PSAs, you know? And they have, you know, coming soon to theater street fighter.

They have Eric Andre playing his, like, I guess he's the announcer for, in the movie.

And he's doing like a very like screamy, don't talk, don't text, you know? And it's, it's one of the worst things I've ever seen.

Not the parody, but the PSA, the don't run away PSA, where he shows up like a creepy guy in the woods with two runaway kids to tell them, you know, you don't want to run away from home.

All the PSAs end up being really creepy when an adult appears out of nowhere to tell some kids what to do.

And in certain situations, it's like, Doc, you were looking through the bathroom window when they were going through the medicine cabinet.

Shipwreck, you're hiding out in the middle of the woods spying on children.