Psychological pricing

Mm-hmm.

I'm not a pricing psychology guy.

Maybe I should be.

But, um, something about just, like, getting it down under the next dollar amount I think was pretty impactful.

Don't underprice your work.

Psychology of pricing.

People aren't paying attention to you, I guarantee.

Like, the world is too big unless you're Hugh Jackman.

But yeah.

aesthetic design has always been their thing so but yeah tell us about price psychology a bit

price psychology so we're not going to touch on this too too much because I could make probably

a separate episode out of every single one of these concepts

This is my thing.

But price psychology is where something may appear cheaper than it actually is.

So if something's like $100 and they list it as $99, they're only losing $1 in revenue.

However, it makes the consumer think that it's like, oh, this is a more price conscious decision because I would like to stay under $100.

But what's your core product offering and how are you selling that today is very critical, especially with a lot of the competition we're seeing in the space now.

I'm glad you brought up the psychology piece, the pricing psychology piece of this.

This is something that we did talk about.

We haven't talked about in quite a while, honestly.

So, you know, that'd be, you know, $70 if you bought them individually.

You may be able to get $72 if you put them together.

There's this weird psychology, pricing psychology piece that actually makes it so you could potentially charge more if you're actually bundling these things together and putting them together, again, to use the word you don't like, bundles that actually make sense.

Yeah, yeah.