Proton pack

So the Ghostbusters, you know, in the Ghostbusters, they fight the ghosts and they have that backpack, that laser backpack they wear.

That's called the proton pack.

So inside of the Copy Confidence Society, this is how we teach messaging.

I call it the proton pack messaging playbook.

And there are four P's to uncovering what that more specific message might be for you.

Now, before I say them, the goal is that you don't have to be so specific in every single P. That's not the point.

A great example I always give about this is somebody, there was a person who came into our community and she was supporting people with nutrition.

Okay, there's something specific there.

And even...

I might consider selling the first Proton Pack.

I would pull all the guts out of it.

And I would probably part out some of the other things.

The

Proton Pack? We never talked about

that.

Now