Proteus effect

Or if they're expressing them at all.

The Proteus Effect.

An open-world role-play environment's character customization serves as a powerful diagnostic tool.

Stanford University research by Yi and Bailenson formulated the Proteus Effect proving that physical attributes of a player's avatar directly transform their in-game and real-world behavior.

And I think that is what the ultimate plan behind GTA 6 is.

I think it will be the best implementation ever of a telemetry sponge to gather information that's never been gathered before because these systems in simulating role play experiences, for instance, the way that players have to escape the wanted system, you know, if you do something in game and you get a wanted level and the police are chasing you, you now have to get smarter about how you escape.

It almost tricks the brain.

you know it's a subconscious mechanism to trick the brain into thinking that it's really doing this for real players um oh sorry i already read it next slide