Property management system

No, e- exactly.

I think one of the things I always do, I mean, uh, my, my PMS, I use Glamp Manager, and I love it because I can do my sources of booking.

So I always will look, whenever we get a new booking come in, the first thing I look at is the source, 'cause obviously that's telling me whether my marketing's working.

So if we, we've had recently some st- um, some posts do really well on Instagram, so then I'm looking for that sort of that correlation between what's been going on on socials or if I've sent out an email campaign or checking in with, you know, basically where the bookings are coming from.

And also, we look at the age profile.

Um, I think we don't ask for date of birth, but we just ask for their ages.

So we know that we, a bit like you, we've got, you know, not seasonal so much, but we've got two very distinct age profiles that come to the hideout, and actually that's all come from the, our PMS and being able to sort of track that and keep an eye on that.

Sometimes people don't fill it in, but I'd say that probably 90% of guests do.

That's one of my predictions as well.

I think that PMS systems, they stop being like the thing that employees live in and have to use.

And they just start becoming this like system of record.

It just starts, you know, like the PMS will be kind of like your source of financial truth and all these other things that you've already, you know, built in there.

And it just becomes this vault.

But it's not going to be something that you work in every single day.

Your agents are going to work inside the PMS system and they're going to operate for you.

Beyond that, anything that isn't an agent, like the point solutions that are separate platforms to also operate in every day, they're dead.

in someone's head who resigned last week or whatever it might be so that, that data's everywhere, not in one place.

Yeah, and I think historically the PMS, the property management system, has been the brains, um, for a hotelier and, um, hotels are looking more into that CDP space and working out, you know, is that a truth? Uh, is that gonna be the, the original source of data that then, um, links up to the, the whole ecosystem? 'Cause I think that's the, that's one of the big challenges for a hotel, particularly like a CIO, is that the tech ecosystem for a hotel is very complex.

It really is.

And [laughs] yeah.

Yeah, something that's on the tech roadmap.

So, um, being able to y- have integrations into our products, um, both from like a customer point of view, but also from like an operator point of view.

So, um, being able to help, you know, manage your spa system and PMS as a user through, you know, uh, like a Claude system or whatever, um, is something that we're certainly thinking about.

And then just quickly before I finish on AI, the trust part is quite a big point, right?

You need to understand hotels have a ridiculous number of systems talking to each other at any given time.

You've got the PMS, which is the property management system.

You've got the booking engine.

You've got the channel manager.