Private Truths, Public Lies

And then the third element of this, of the idea of doubters go silent, is something called preference falsification.

And this was, uh, i- identified by Turkish American economist Timur Kuran in his 1995 book, Private Truths, Public Lies.

What he showed is that people often say one thing in public while believing another in private.

So when enough people do this, nobody can tell what the group really thinks.