Private browsing

Would Old Man Obi-Wan have, like, incognito? Because he's, like, incognito most of the time.

Like, sneaking around.

Incognito with like a five.

He'd be like Plo Koon with Incognito is kind of what the vibe I would want.

Where

it's like a five black lightsaber.

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I learned a ton from him, but he also kept cracking me up.

It's a good conversation.

Yes.

Incognito.

Yeah.

So that it doesn't come back to bite her.

Then what you wanna do is you're gonna wanna go every Friday and you're gonna ask the exact same question.

You wanna open up an incognito browser, all right? And you're gonna...

Incognito browser, meaning on the upper right-hand corner of your Chrome browser, you go scroll down, you click Incognito, 'cause you can't do anything in your regular browser 'cause ChatGPT or Gemini or whatever remembers you.

You need to do this as it's a fresh look, and then every Friday you're gonna ask the same five to ten questions about, um, what, what influences someone buying from you.

You're gonna ask them to ChatGPT and Gemini and Perplexity and Claude every single week, and then you're gonna track, how did we show up? What position were we in? Who beat us? What sources were cited? The thing...

TH.

[laughs] Incognito.

Oh, yeah, I do.

Yeah, I do.

And you've got a lot of fun.

Incognito.

No, no, no.

Thank you.

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Also, there are platforms like or benchmarking partners or technology partners who give you the early kind of forward bookings trend as well, which helps you to take the right decisions for the pricing.

And if you don't want the hotels to know, can you go in incognito mode? Does that work?

Well, Incognito can help you to hide your search history, but you cannot hide the demand what is there for the destination like Dubai when there are big events happening.

So you cannot escape from the demand.

So better you plan in advance.

They have to be sold.

And the tip from him is to book early and to book flexibly.

Incognito, booking on a Tuesday, clearing your cookies, it's not going to work in terms of what the hotel can see in terms of demand.

Yeah, a little creepy.

Except for Incognito.

I do use Incognito in Claude.

But I don't want to remember himself.

Yeah, for people that don't know, in Claude, there's a little ghost icon in the top right of the desktop app, at least, to go incognito.

The

problem, though, is if you're sitting near Sippel and you're in a row with Richie Incognito and Lil Red, you probably have to make sure Sippel gets onto the plane and all those things.

You've traveled with him before.

I'd be the handler.

Damon, yep.

Or maybe Rossi.

Or Incognito.

Oh, no, Pat