Principles

Yeah, it's the challenge of action or belief first is something that I've been playing around with so much.

And my friend James, he wrote a book, The C Word, like confidence.

It was a book about how to be confident, right? And yeah.

I do feel like a big footnote summary could have been that quote from you.

Proof.

And so that's why we do the diligence process.

But like the...

The way that we, because I just tied up this chapter in the book that's coming out, is when we're organizing opportunities that we're going to pursue with a business, we look at what are the ones that we have the absolute highest likelihood of success, that we need no new skills and no new effort.

If I choose to start making those types of decisions, then I have to think about all the other investments I would have made and lost money on as a result of that decision-making framework.

And the place that I heard this first was Ray Dalio in Principles.

He's one of the richest men in the world, an investor as well.

And he said, one of the hardest things is passing up on an opportunity and then seeing it do really, really well.

That's really unusual.

The big news, right, is that you've just published a book called Recruitment Principles, which

I've been coaching recruiters for 25 years, and I've not heard that idea before, which is...

How confident are you that the other agencies actually understand what they're looking for? And they say, well, now that you say that, I don't think they are at all.

So how are you doubling that?

So

the big news, right, is that you've just published a book called Recruitment Principles, which we're going to get into.

Super excited about that.

I always really liked the book...

Have you read Principles by Ray Dalio?

Mm-hmm.

One of my favorite book of all time.

Yeah.

And the second book, uh, I got the rest of the team to read was Principles by Ray Dalio.

Okay.

And so we, we sort of brought these two books together-

Yeah.

And so that was one.

And then, y- you know, reading Ray Dalio's book, Principles, it was about, okay, maybe we just need to give some guidance about who we are-

Yeah

Give me number one, what's been the most influential book that you've read, and why?

Um, I think for, for me, um, at least like a top one there is Ray Dalio's "Principles," um, where he talks a lot about like Bridgewater's culture, like the company that, that he's built, which was kind of a, a industry-leading one in, in the investment space.

And, um, specifically goes into, I guess, how radical truth and, uh, radical transparency are essentially like a core component of building success, building like a successful team, a, a successful company, and, um, just seeing basically that, I guess, a-as core principles of a company culture.

Like I could, uh...

If you could go back in time and talk to Tony at that time, what advice would you give Tony who's at that stage where he's like, things are starting to break now 'cause we have like multiple layers? [laughs]

Um, I think a lot of that would be doubling down on, um, some of the principles and, and literally I say the word principles because it's actually the, uh, the principles that, um, that I like, uh, I've done a lot of, you know, read a lot from like Ray Dalio, um, and his book Principles.

Um, and, and making sure that you're kind of documenting the why behind, you know, the, the, the decisions that you're making so that you can have a reliable system to kind of go back to and say, "Well, here's why we did it this way.

We now have some new data, okay, and we can make adjustments to it," versus, okay, you know, versus having to rehash the decisions repeatedly.

Mm-hmm

... are these gonna be the right moves for us? And, uh, big fan of Ray Dalio.

Uh, love his Principles book.

Love his other one.

But you at least have something that's guiding your decisions.

In the book on this, it's a heavier book, Ray Dalio's book Principles.

And it's all about, he used the word principles, we use the word model.

But it's all just like having things automated in your internal decision making that just help you make the better decisions.

will be that safeguard.

By the way, side note, the delta of the difference from the two book recommendations you've made so far, you went on one side of Lemonade Stand, which is about 48 pages and written for a third grader, and said the absolute best unit economics example of all time.

And then on the other side, you have Ray Dalio's Principles, which is one of the hardest books to read.

It is so heavy and so intense.

Now obviously, you know, uh, and this is actually another great thing.

I'm digressing here, but if you guys are liking this stuff, like the video and subscribe and comment down below because I don't, I don't have any feedback from you guys sometimes, okay? But, uh, uh, another-- a fantastic book is Principles by Ray Dalio, and he says that in your life you really have two types of people.

You have the builder or the dreamer and you have the worker, okay? These are two different types of people.

Now guess what? You are essentially both of these people.