Primal Kitchen

It was called, uh, executive director.

And Mark Sisson has gone on to, some of you guys that are listening here, you might recognize the name Primal, Primal Kitchen, I think is, uh...

He's created this brand of food-

Hmm

He said he's just watched so many people see where, you know, either through an acquisition or like a deal goes south.

Or actually an example of this that I was talking to someone else about recently is Mark Sisson with Primal Kitchen.

Yeah.

Right.

Now, there are things you can do if you're willing to stay on and give it a better transition.

This is why I think having a good lawyer on your side is very important, right? You can structure what that next phase of your business looks like.

If you're just getting a check and walking away, like, It could very well, like, you know, Mark's, you know, with Primal Kitchen, like that could be the cautionary tale.

Yeah, and it might be in that case that you're totally fine with it because you're ready to move on.

Yeah, they were calling it avocado oil, and almost 100% of the products were actually seed oils, including Mark Sisson's previous company.

Primal Kitchen.

Mm-hmm.

Did he come out with a statement-

One of the companies was bought out by Campbell Soup.

Same thing.

One of the companies, Primal Kitchen, was bought out by Kraft Foods, right? Kraft Heinz.

Uh, another one of the companies was bought out by Utz, U- U-T, uh, Z, U-T-Z.

Think running marathons is the secret to cardiovascular health and longevity? Think again.

Today, I'm sitting down with Primal Health pioneer Mark Sisson, best-selling author, former elite endurance athlete, creator of Primal Kitchen, and founder of Paloova Barefoot Shoes.

In this episode, Mark reveals why our bodies were never built for chronic long-distance running and how walking may actually be one of the most powerful things we can do for fat loss, joint health, longevity, and overall wellness.

He also challenges a lot of conventional thinking around fitness and movement, including the idea that more cardio always equals better health.

Well, Mark, I'm so excited to sit and chat with you today.

I know quite a bit about you, but I've been a longtime fan of your work for quite some time.

I've been a longtime customer of Primal Kitchen and now Paloova.

Oh,

We have a special guest here today.

Today's guest is one of the founding fathers of the ancestral health movement, as well as the founder of the popular American food brand, Primal Kitchen, and the minimalist footwear company, Palova.

Please welcome to the show our new friend, Mark Sisson.

[clapping] Oh, it's been a long time coming, Mark.