Premier League 2

So if you can get one of those middle tier clubs that can compete on a data basis, let's say, and get into the top group and then end up in the Premier League, your rewards can be massive.

So in many ways, Alex, we're going to get Premier League 2, aren't we, in terms of opportunities with the rewards of Premier League 1 on offer for those people who are willing to take the gamble?

Yeah, potentially, yes.

And that's something we've always got to be slightly alive to.