Povidone-iodine

We took her into a room, and by this time, the GYN attending that I had grabbed, he came into the room, because a junior resident can't operate on a patient by themselves, and I certainly wouldn't have even known what to do at that point.

And we did what's called a Betadine splash, which if you've watched a lot of Grey's Anatomy or The Pit, you may have seen a scene like this.

It's not when you have time to do a formal, nice, peaceful, organized scrub and prep of a patient.

We literally opened a bottle of Betadine, splashed it on this woman's belly.

We did not have time to scrub ourselves, so we didn't take jewelry off.

We literally put on a bunny suit, which is, you know, the white hazmat-looking suit.

And so we didn't want to screw it in at the leg.

And so because everything fits so nicely and it was a direct to MUA screw, we just put the prosthetic in Betadine.

And then when we clipped the artery and vein and did our inset, we just screwed in the teeth at the head.

And so that worked out really, really well.

we work across both brands and agencies.

Um, so we're working with a lot of MIQ, um, Skyrise, and then also brands directly like Betadine, uh, which is part of, I know the pharmaceuticals, um, who are a global pharma company.

Um, and you know, I think what's nice about to be pivoted into this space in November, which we'll get onto a bit later on, but what's nice about since pivoting is when we're speaking to our customers, like how Number one, how excited they are and how much it resonates with what they're looking for.

I think the way we frame our positioning is the whole world right now is thinking about advertising in chat GPT.

But the best thing you can have is people who are like, you know, absolute advocates and champions for your business and who understand the importance of what we're building.

I think we found that in our early adopters.

I think in terms of the actual performance that we're seeing, so like with Betadine, we've activated across the MENA region and we're seeing over 1% click-through rates on our campaigns right now.

which is really against, I think, a 0.2% benchmark for their historic performance, which kind of comes back to our thesis of they should be thinking about addressing high-end AI audiences because they're going to see better outcomes.

Yeah, dude.

But I've taught girls the Betadine trick, and I've done it all day.

Wait, wait, te- teach everyone the trick.

Yeah

... what's the trick?

Uh, Rachelle Ryan even came to set whenever we had sex, and she's like, "Look, I did what you said." And she gave me a, showed me her little Betadine in the bottle, and I was like, "Fuck yeah."

What is that? So what is it, what is that?

So Betadine is what we would use pre-surgery, right?

Right.

Nobody puts a sterile glove on and uses Betadine to check a tiger at seven centimeters.

I mean, I quote you all the time for that.

Yeah.

course.

A little Betadine and a Band-Aid packed in one extra separate Ziploc because when you're having fun and traipsing around France, you might fall on the sandstone.

You

definitely need Band-Aids and I like the Betadine.

The Betadine.

You're taking

it one step further there.

I'd got a first aid kit that I'd bought at BCF when I fitted the new boat out, so we're pulling that apart.

We found a really good Betadine spray solution in there.

Yeah.

Yeah, there was a bit of, bit of cool stuff in that first aid kit.

Cutter.

Yep

... with Betadine spray.

We cleaned everything up as much as we could.