Postum

I actually think that, um, uh, Mr.

Post, when he started coming up with breakfast cereals and a bre- a breakfast drink called Postum, he tried to paint coffee, which back then was drank by, by children of all ages for breakfast, he tried to paint that as very dangerous, and you might somehow harm your child or stunt your child's growth based on no research.

He was just trying to sell products, right? And people often will say things that are not true trying to sell a product.

We all know that.

Yeah.

Um, just from y- um, there's a quite a few references to Postum.

[laughs]

[laughs] To-

Do you-

Oh, go, go ahead

... drink coffee or do you drink Postum or-

There you go

Any franchise offer is made only after a franchise disclosure document has been provided.

Mother, why did Daddy switch to Postum?

Your father says there's no caffeine in Postum, nothing to spoil your sleep.

And your father knows best.

[instrumental music]

Yes, it's Father Knows Best, transcribed in Hollywood, starring Robert Young, as father.

A half-hour visit with your neighbors, the Andersons.

Brought to you by Instant Postum, the good-tasting drink that's entirely caffeine free, and by Post 40% Bran Flakes, America's largest selling bran flakes.

Medical science has been trying to prove since Mr.

Post developed Postum, a new breakfast drink he was trying to market, we've been trying to prove that coffee's bad for humans in some way, and we just can't do it.

Uh, the, I can't find any research that coffee is bad for you, and it actually helps your brain stay young and more flexible, and that's a very good thing.

Next are some, um, uh, spices, herbs, so let's talk about that.

I actually think that, um, uh, Mr.

Post, when he started coming up with breakfast cereals and a b-- a breakfast drink called Postum, he tried to paint coffee, which back then was drank by, by children of all ages for breakfast, he tried to paint that as very dangerous, and you might somehow harm your child or stunt your child's growth based on no research.

He was just trying to sell products, right? And people often will say things that are not true trying to sell a product.

We all know that.

[laughs] ...

Postum bottle.

Right.

That goes off what I was saying.

big money at Menards.

Why did Daddy switch to Postum? Your father says there's no caffeine in Postum.

Nothing to spoil your sleep.

And your father knows best.

Yes, it's Father Knows Best, transcribed in Hollywood, starring Robert Young as father.

A half-hour visit with your neighbors, the Andersons, brought to you by Instant Postum, the good-tasting drink that's entirely caffeine-free, and by Post's 40% brand plates, America's largest-selling brand plates.

One of the truly important milestones in the happy young life of 18-year-old Betty Anderson was the glorious day when she was first allowed to drive the family car.

And it's still an occasion when she takes the wheel of the not new, but still shiny and carefully kept four-door sedan.

I was pretty sure I could see some whiskers on my face last night, but I can't find them this morning.

Here's your Postum.

Hmm, does smell pretty good.

Hi, Daddy.

Let's go, boy.

boy.[upbeat music] Join us again next week when we'll be back with Father Knows Best, starring Robert Young as Jim Anderson.

Until then, good night and good luck from the makers of Post 40% Bran Flakes, America's largest selling bran flakes, and Instant Postum, the drink that's entirely caffeine free.

In our cast were Rhoda Williams as Betty, Dorothy Lovett, Ted Donaldson, Helen Strom, and Ben Weldon.