Pork. The Other White Meat

And so in that context, America's ready to kind of misbehave in a way, at least I think so.

In 2001, the National Pork Board announced starts to wind down their really famous The Other White Meat campaign.

In 1987, National Pork Board created The Other White Meat campaign.

They're trying to compete with chicken.

They're trying to out-chicken chicken in health claims.

Like how did you guys like your colors, like your messaging, titles, themes, all the things like what do you think about that?

OK, so when I first came aboard, I think everybody's familiar with the old slogan, right? The other white meat kind of thing.

And that was like an older, successful marketing campaign that happens, you know, in the 80s on and it ran for years.

Yeah.