Poppy King

And I am interested in the conversation that – Like beauty for me is really fascinating.

And I had this amazing conversation with Poppy King, the lipstick queen, a veteran in our industry.

And she said to me that her greatest pain in life is that anyone and particularly men would reduce beauty to a vanity issue.

And she said, because beauty is a humanity issue.

Mm-mm-mm.

Today's episode is with one of beauty's true pioneers, Poppy King.

With over 30 years shaping the global beauty industry, Poppy has seen trends come and go, built iconic brands and challenged the status quo.

In this intimate live recording, we explored the current state of beauty, what it really takes to build a brand in 2026, and how founders can create something genuinely different in an increasingly crowded market.

I'm now on my third brand, so all three brands over, is that I've never, ever, ever used a model or a celebrity to sell lipstick.

So whether it be in Poppy, in Lipstick Queen...

in my current brand, which is now Poppy King, or whether it be in the work that I did for Kate Spade, J.Crew, this one, that one, I've only ever used graphic art, right? So for me, that is like a fundamental...

So you will never see... a model or a celebrity or a face.