Polystyrene

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Polystyrene has a lot of baggage when you talk about recycling it, when you talk about using it.

It's a hard material to make the case for in this whole circular economy conversation.

And Justin Reini's job is to make that case with infrastructure, not slogans.

As commercial sustainability manager for the Americas at Ineos Styrolution, he drives the company's eco-portfolio of recycled and renewable drop-in alternatives to virgin material.

He's also chair and a founding member of the Polystyrene Recycling Alliance, which is working to expand access to polystyrene recycling across North America.

That puts him on the controversial edge of EPR.

Once a material is labeled a problem, Bans, fees, schedules, and brand decisions often move faster than the recycling system can catch up.