Polident

Um, Roberts is the heir to this pharmaceuticals fortune.

Uh, I believe Polident for the dentures [laughs] was-

Yeah

... was his heir.

Think once you let go of this whole brand love notion, you understand that you are competing with attention for anything.

Like, when I, when I worked on Polident, which is a denture cleaner brand-

Mm

...

It's not just about reach, it's also about how you can translate your brand in a way that's going to actually engage with people.

Yeah.

Like, you know, imagine Polident, let's bring it back.

You know, I'm not gonna write a Substack about that yet.