Playfly, LLC

It could be a league.

It could be our PlayFly property, Michigan State Sports Properties, which is the PlayFly team that sells sponsorships, the MMR team that sells sponsorships at Michigan State.

And what it really comes down to for me still is relationships.

There's a lot of different places for brands to advertise, but Working with a partner who's going to bleed for your brand, who's going to make sure that your brand and your your business objectives and your community impact strategy and the reasons why you're doing the partnerships are executed to the fullest.

Uh, you know, I've spent the greater part of my career working for owners and I feel like in the university setting, you're, you're working, you're serving student athletes and, uh, the stewardship of that, the student athletes, something that was always impactful to me.

I remember being a student and, um, The rules have changed so much.

One of my colleagues that was a student athlete that then ended up working for PlayFly at Michigan State Sports Properties, he tells a story about the old rules.

He used to be able to get the bagel, but you couldn't put the cream cheese on the bagel, right? And now we're able to do so much more for student athletes, and they deserve it.