Playdom

And Disney, well, we got acquired into Disney.

I worked at Playdom, which is building social games, right? It was like the Zynga competitor back in the day.

And there was a lot of weird social norms that developed when people played games over Facebook and asked you to like water my crops, right? So all these experiences, I learned so much.

So At Xbox, we really didn't have a lot of data to go off of.

And that was the talk, like magical, magical,

magical.

Then I get to Playdom and it was during the time, it was right after like Wall Street collapsed, right? 2009, I joined late 2010.

And all these like Wall Street bankers came to Silicon Valley and they're like, we're going to apply math to everything and predictive models.

I ended up actually just quitting that job after about 10 years.

And then shortly after I did that, they got bought by Playdom and Playdom got bought by Disney.

And so, yeah, but it was time for me to leave that company.

Right, so that's fascinating.

Chris, if there's anything from your experience, you know, Club Penguin, Disney, NBC, Universal all through or parts of it, I guess, through the social gaming era that Tony is talking about, any heuristics or ideas that relate to what we have that we're experiencing right now that you'd want to share?

Yeah, I actually took over Playdom, which we had acquired for like a billion dollars at Disney.

And it was a social gaming studio.

And the two general managers before me that had both been fired slash encouraged to leave, kept defending that social games business on Facebook until the bitter end.