plain tobacco packaging

with a ruler.

How do you measure success, Stephen? Do you measure it by effort put in or results achieved? Because when it comes to the cigar plain packaging stuff that's been going on in the UK, which is almost coming to a close, there's a lot of, it seems like, you know, like...

You know, you have these really powerful supercars that rev really loudly, but they don't really go anywhere particularly quickly, right? I get this kind of feeling in the UK.

Lots of noise about action, but no real actual progress.

Right.

Okay.

And the fact that this plain packaging is going to come in is going to separate real cigar smokers from the fake aficionados.

They'll walk around thinking they know anything about anything.

You're talking to people who enjoy their habit, but they don't really, it's not widely a blue-collar habit and blue-collar working class people are much more vociferous and noisy about the things they want to protect the richer classes only protect only protect how can I say this they protect their taxes that's what they protect So, Dodd, if you had to debate for the de-branding Devil's Advocate, what might be some of the benefits? I remove my bands anyway, but could there be something to remove the band culture?

But that's plain packaging is different than the banding because in Toronto, the guys were telling me they put the brown band over whatever Cuban band there is, but it's the box.

The collectors that I've spoken to about this, their whole thing is the box.

Their whole thing is that blue and white seal.

Their whole thing is like, how do I know it's not counterfeit? That seems to be what the issue is.

I don't think anybody's worried about, if you will, plain packaging.

They're worried about My cigar is real.

And then for the people who want to flex, now they can't flex.

That was my PSA.

talking about just, just to finish off, talk about the topic we've been talking about for the past two weeks here on this plain packaging.

I'm just making packaging up, right? So I've got to the same packaging.

Yeah.

So I spoke to Camacho a couple of days ago in Oxford, right? I didn't get in this.

This is, but so I'm creating my own packaging.

Fuck plain packaging.

Yeah.