The European Union has forced companies and financial institutions

to operate within countries predefined sustainability frameworks.

On the other hand, we have, for example, the UK, where the approach is more conduct-based and with a supervisory approach.

That means that they are focusing on how firms communicate and communicate their sustainability characteristics or their sustainable claims.

in order to have flexibility for the regulator to intervene quickly.

In the US, greenwashing is not regulated as a standalone concept.

The enforcement is exposed and case-driven so that the risk profile is shaped not so much with rules, but more with litigation exposure and enforcement discretion.

Do AI and data analytics play a role in that regard? Actually, in KPMG, we