Pierre Bouvard
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Search complete. 2 mentions across 2 episodes found for "Pierre Bouvard".
Aug 26, 2026
Tucker PeleusesHOST
We're going to dig into all of this with our guests, both of whom spent a lot of time thinking about how and why we consume media and how that impacts brand building.
Tucker PeleusesHOST
So first up, we have Pierre Bouvard.
Tucker PeleusesHOST
He's the Chief Insights Officer for Cumulus Media and Westwood One.
Tucker PeleusesHOST
Joining him, my colleague, Neil Lucey, EVP of Strategic Planning at Oxford Road.
Marguerite ClarkHOST
Let's dive in.
Marguerite ClarkHOST
Pierre Bouvard, the chief insights officer of the Cumulus Media, Westwood One Audioactive Group, argues that adding AM-FM radio to media plans significantly enhances reach.
Marguerite ClarkHOST
His analysis, based on 2026 data from MRI Simmons, Edison Research, and Nielsen, reveals that incorporating AM-FM radio with platforms like YouTube, Instagram, and TikTok dramatically increases audience reach.
Marguerite ClarkHOST
Bouvard emphasizes that AM-FM radio should be considered an essential component to close the reach gaps left by digital-only media plans.