Mr. Pibb

Pepper either.

I'm also Team Pibb.

Unless there's an H in Pibb, I don't want to hear it.

I'm sorry.

Pibb's better.

You know, I gotta say...

That is a Turbo Bricks deep cut there.

was going

on said list and why the company that took the top spot may surprise you in this 2026 new era moment this article comes to us by way of marketing brew bring it up for us producer jack the top fastest growing brand of the year gentlemen is Mr. Pibb.

Believe it or not, it's Mr. Pibb in a new can with a renovated formula.

I read here to you, late 2025, Coca-Cola rolled out a new and improved Mr. Pibb with more caffeine.

Thank you.

new look and in less than a year the 54 year old brand has nabbed top spot on morning consult's annual fastest growing brands ranking is determined by share of purchase consideration among the 2800 brands that morning consult analyzed okay last year doordash took the top spot before that 2024 wnba scored the top spot i think we all remember the caitlyn clark effect and more quote here the from morning consult mr pibb was not just the fastest growing brand of 2026 for us it was also one of the most trusted brands on our most trusted brands report mr pibb's broad appeal across demographics is remarkable top spot 11.2 percentage point increase this year brand is also representative of a broader trend in the port where older brands made new inroads with audiences.

What I think is starting to happen more and more, and we've seen it, is because of the way that the generation responds and the people who are out there, you have to actually do different types of brand marketing.

And it starts with packaging product, you know, the way that you represent yourself, you know, all the things that are important.

I even had two entire sodas.

I had an entire cup of Pibb Xtra-

Man

... throughout the course of the movie, and I didn't have to go to the bathroom.

Pepper, but when I have one, I'm like, Dr. Pepper is really good.

I used to drink Mr. Pibb, but after I got my degree, only Dr. Pepper would do because- Now you're fancy.

He went to medical soda school.

Oh, God.

Well, I thought now you could afford the actual Dr. Pepper.

Isn't the Pibb like the poor cousin of Dr. Pepper? Just like, what is it? The RC Cola is like the poor version of Coca-Cola? Yes.

They actually should have actually, Coca-Cola should have jumped in on there and been like, hey, hey, hey, we had cocaine in ours.

This is going to really help the troops.

Yeah, my grandma used to buy.

What about Mr. Pibb? Remember Mr.

Pibb? Oh, yeah, Mr.

Pibb was good.

Dr. K. Yeah, Dr. K.

Or like R.C. Cole.

I always picture Pepsi,

Coke, Dr. Pepper, and Mr. Pibb like perfumes.

And they all have their notes underneath them.

And you kind of just have to know like which note do you...

But which note do you like the best? That's what you've got to know.

Can I tell you my hottest take ever? Mr.

Pibb mentioned...

Favorite soda ever is a Mr. Pibb.