Phonogram Inc.

Yes

... uh, as do Phonogram.

And then they manage to wangle this appearance on The Tube that you mentioned-

Yeah

How did you come to get involved with that and working with Bob Geldof, who, of course, wrote the song and all the stars that participated in that really spectacular video?

I was working at Phonogram by that stage, which was the gram part of Polygram.

And I'd already done some work with Geldof.

And on a Wednesday lunchtime, I came back from my lunch and was called into my boss's office.