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Phil Hales-Smith

Managing Partner at Joelson, a B Corp-certified law firm specializing in corporate and commercial law, M&A, and venture capital transactions for founders and scaling businesses.

Jul 21, 2026

Brand Growth Heroes

Brand Growth Heroes

Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson

Jul 21 · 29m

Fiona Fitz
Fiona FitzHOST
15:07
Now, why haven't we done this using AI at this point?
Phil Hales-SmithGUEST
15:10
Well, I mean, you can definitely use AI.
Phil Hales-SmithGUEST
15:12
AI, you know, in terms of the way that we currently are sort of experimenting with AI quite a lot.
Phil Hales-SmithGUEST
15:20
It's only as good as the prompts and the information you're feeding it.
Phil Hales-SmithGUEST
15:23
You can ask AI to create me a co-founder agreement.
Phil Hales-SmithGUEST
15:26
It'll probably generate a very good draft of something, but it's not going to ask you the questions that you don't know.
Phil Hales-SmithGUEST
15:31
It's not going to come up with a solution for a commercial debate between you about who should get the right percentages, what does the lever provisions look like, what's vesting.

8 MINS LATER

Fiona Fitz
Fiona FitzHOST
23:15
Let's talk about milestones and cliffs and all of those things.

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