PG Tips

Because the tip of the shrub-

Well, PG Tips-

Yeah

... is tips, isn't it? That's what I've seen.

You've been trying to talk about mascots.

You had the PG Tips chimpanzee ads on last week, I remember, the famous ones.

But mascots are on your mind.

Yeah, well, I was

And you can be influenced, can't you, as a child? Is that something that maybe people are starting to be a little bit more concerned about how it can influence children in terms of what they like and dislike? When you were a child, were there any imageries or icons of animals that stood out for you? Well,

of course, the PG Tips chimps were extremely amusing, especially the advert where they're trying to push the piano up the stairs.

Yes.

Yes.

yeah, exactly, yeah.

He was a cartoon animal, but still an animal, and managed to advertise.

Yeah, so still remains with you, and certainly the PG Tips Jim's advert.

I still chuckle over that one today.

Yeah, because I don't know

if we've called them out on the show, but we used to always get PG Tips, but PG Tips changed their formula and was not as good.

Oh, I was about to ask how Yorkshire Gold differs from PG Tips.

I

tried a lot of different kinds after PG Tips became not as good and not strong enough.

So Yorkshire Gold, Barry's Gold, I really like.

Yeah, and I've had a few other.

And hey, while we're on marketing, I talked last week, before Midweek Media Watch, as a matter of fact, to Adam Brahmi about animals and advertisements.

And I got a text, in fact, I got several texts about PG Tips TV ads back in the day, which was, this was entirely new to me.

I wasn't privy to these ads.

You have thoughts on this, though?

But here's the interesting part of it.

Yeah.

After that, PG Tips adopted a kind of knitted woolen monkey doll instead when they realised that using live chimps in this way was not good and teamed him up with the comedian Johnny Vegas.

Oh, I know

And what brand is that, Callum? It's PD Tips.

PG Tips or PD Tips? PD Tips.

Ah, and what a coincidence that is, Callum, because what are we discussing today? We're

talking about pharmacodynamic targets.

...

PG Tips is all right, but I'm-

Just like most, basic generics

...

Not real ones, obviously, but the PG sym- you know, the PG chimps of old.

Not the old sock type, posh-speaking ones who couldn't even say ID- ITV Digital, but the cute brown and beige ones with Velcro palms and the PG Tips logo." That's perfectly normal.

That's fine

It's a nice hobby to have.