Costume drama, aren't you funny?

But about 40% of my clients, and I am in this group myself, are more auditory or sensing or feeling.

So whenever I go into one of my past lives, I don't see anything.

I hear it.

I sense it.

I feel it.

I know exactly what's going on.

Go ahead.

When you saw this technology, specifically Morpheus by Space Eyes, I, I assume it was very apparent to you that this is something that is vital, especially in the next five or 10 years as this technology is developing even further.

further.Absolutely.

Uh, you know, we- there's a formula that we look at when we make these investments on helping companies, uh, that are private go public.

Uh, we have to be able to attract, uh, enough capital to help them on their journey to be successful, uh, and, and, and bring, uh, enthusiasm.

As Dr. Gorka, uh, pointed out, uh, just a bit ago, the government, uh, understands that, uh, counter-drone, counter, uh, C- U- UAS is, uh, absolutely mission critical.

And, uh, incubating, uh, solutions is, is critical.

Um, specifically in this case, uh, kinetic solutions such as Morpheus, uh, brings a better, faster, cheaper solution.

Tell us a little bit why that's important in this moment in history.

When you saw this technology, specifically Morpheus by Space Eyes, I, I assume it was very apparent to you that this is something that is vital, especially in the next five or 10 years as this technology is developing even further.

Absolutely.

Uh, you know, we- there's a formula that we look at when we make these investments on helping companies, uh, that are private go public.

Uh, we have to be able to attract, uh, enough capital to help them on their journey to be successful, uh, and, and, and bring, uh, enthusiasm.

As Dr. Gorka, uh, pointed out, uh, just a bit ago, the government, uh, understands that, uh, counter-drone, counter, uh, C- UAS is, uh, absolutely mission-critical.

And, uh, incubating, uh, solutions is, is critical.

Um, specifically in this case, uh, kinetic solutions such as Morpheus, uh, brings a better, faster, cheaper solution.

Tell us a little bit why that's important in this moment in history.

Yeah

... try and take away the way you wanna move the ball.

Um, we clearly want more speed on the ball, um, and to go, you know, we wanna shift angles but at, at times go a bit more direct as well.

Um, Hawthorn are very good at getting that rotation and, um, outnumbering ahead of the ball.

So it can be a challenge at times.

Um, the self-preservation comment, that's more around, you know, when, when we're... things are going a bit awry and we're, we've conceded a couple of goals, sometimes you think you're helping by working You know, as a forward at a contest, you get sucked into the contest to try and help pressure, and then that just means more numbers ahead of the ball for them and, um, they're able to start their intercept game or things like you're trying to work back on defense, but we're not staying up and, and they're getting their, um, their outnumber game again.

So-

But, uh, do you as becoming a senior player of th- this club still have that belief that, you know, on- once a new coach is installed, and I won't put you under the rigor of who's gonna get that, but once that new coach is appointed and th- there is a little bit of certainty going forward within this club, that i- it can turn around quicker than maybe some suggest?

Yeah

... and try and take away the way you want to move the ball.

Um, we clearly want more speed on the ball, um, and to go, you know, we wanna shift angles, but at, at times be a bit more direct as well.

Um, Hawthorn are very good at getting that rotation and, um, outnumbering ahead of the ball, so it can be a challenge at times.

Um, the self-preservation comment, that's more around, you know, when, when we're... things are going a bit awry and we're, we've conceded a couple of goals, sometimes you think you're helping by working, you know, as a forward at a contest, you get sucked into the contest to try and help pressure, and then that just means more numbers ahead of the ball for them and, um, they're able to start their intercept game or things like you're trying to work back on defense, but we're not staying up and, and they're getting their, um, their outnumber game again.

So-

But, uh, do you as becoming a senior player of th- this club still have that belief that, you know, on- once a new coach is installed, and I won't put you under the rigor of who's gonna get that, but once that new coach is appointed and th- there is a little bit of certainty going forward within this club, that i- it can turn around quicker than maybe some suggest?

Absolutely.

I see.

And how this evolved.

So in the 2000s, they analyzed it.

And I'm just going to focus on the technical level, actually doing business, doing the job.

About 75% were supposed to be physical or identified to be physical.

Only 25% was cognitive.

The prediction is now, apparently now we are half-half.

to

Who, who's really impressed you?

Yeah.

Uh, you're 100% right.

There's always a lot, uh, externally, but inside the four walls, it's all about what we do day to day and what we see day to day.

And yeah, there are, is a lot of talent around, um, our group, which is exciting.

Um, for, for one, Solly- Solly Roby, I think, uh, he just looks...

From day one pre-season, obviously he was injured, but as soon as he's on the park, he looked like he's at the level and every t- everything you see in him even AFL level, his strengths are translating really quickly, his strength with the ball.

How do you reinstill that belief that, "Hey, we go out, new game, new opposition, we can win if we, if we, if we need to"?

Who are you and why are you here?

Okay.

I'm Peter Wright from Virtual Label, which is a catalog management company established in 2003.

Some of our clients include Swans, The Handsome Family, The Jon Spencer Blues Explosion, Sun Ra's estate, and the Moondog estate.

I decided I'd come and support the event this year.

I'm gonna see a couple of panels, meet a couple of people, maybe go to a couple of mixers, and it'll be good.

Do you want to talk us through maybe, you know, briefly your background into the S&C, but more so the transition from what you were then to what you are now, what led to that and the underpinnings of it?

Yeah, well, first of all, thanks for having me on, John.

It's great to, like I always welcome podcast appearances.

I think it's great to chat and connect and chat through these things.

But in regard to your question around how I got to where I am now, it's a long, long story.

I'll go through it briefly, I guess, for your listeners that wouldn't be familiar.

But traditional kind of S&C coach starting off.

Are there bits that are useful around... guiding people into that situation

Mm-hmm.

Uh, we're filmed in Grassington on probably the hottest day of the year.

And the Arncliffe shot, all I had to do was walk across the green as you got on, on, on the bus.

And I thought, great.

And we'd had two or three takes, retakes already, and I thought, "Oh, who's done what now?" Anyway, it came to about take five, and, uh, got off the bus quite confidently, jauntily walking along, and I heard the, um, I heard the director shout, "Cut." I thought, "Oh, who's made a mess of it now?" And I look back, and there was me newspaper as I under my arm nesting on the grass.

I thought, "Oh, no, it's me." And I thought, "You know, really, I've got to leave this to the expert."

Yeah.

Yeah, yeah.

I think that's one of the big hurdles in our industry, right? Is trying to figure out like which dogs can hunt.

It absolutely is.

And it's not unlike trying to really discern how a new employee is going to work based on, you know, they're putting the best face forward in an interview, right? So I've done a lot of work over the years trying to improve the effectiveness of franchise recruiting.

And I did a lot of this work when I was at Starbucks.

And one of the things I did was I asked all of our franchisees to identify who are the best franchisees in our system and why did you say that? And then I was able to put together this attribute profile that we could then use as part of our selection process for future franchisees.

And the real learning that came out of it was this.

First of all, there's an ante just to be in the game.

What does that look like? What is the strategy that you guys use pre-opening, kind of at opening and throughout to make sure that these franchisees are doing the things that you know work to create local awareness? We

What has changed that makes this more attractive? This is a more attractive environment than the last SPAC cycle.

Yeah, 34% of IPOs over the last decade have been SPACs.

Just earlier this week, SEC Chairman Paul Aitken said it's time to make IPOs great again.

When you look at SPACs versus traditional IPOs, there are some inherent advantages.

The most important thing is they bring certainty.

We like to say they're better, faster, and cheaper.

Better is this certainty.

And Peter, as you run these processes and you meet with a prospective company, what are some of the non-negotiables when you're screening a company?