Peter Schwartz
American futurist and authorWikipedia
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Search complete. 4 mentions across 4 episodes found for "Peter Schwartz".
Oct 1, 2026
Sabastian NilesGUEST
See, everyone wants to read, like, what's in the last month? You know, you try to say, what's sort of that? And it's called The Art of the Long View.
Sabastian NilesGUEST
And it was actually written by Peter Schwartz, who has been our futures, Salesforce futures, you know, we created.
Sabastian NilesGUEST
And he was a consultant on the minority report.
Sabastian NilesGUEST
You've probably watched the movie.
Alix PasquetGUEST
So indicator work is very powerful.
Alix PasquetGUEST
The book that teaches you that is a book called The Art of the Long View by Peter Schwartz, I believe.
Alix PasquetGUEST
Um, and he gives you a whole bunch of processes and tools on how to do that in the book.
Ethan KhoHOST
You just mentioned the word timing there earlier, and I can't help but think back to the earlier part of our conversation where you touched on Druck and how he talks about timing, uses technical analysis, and what was it? Liquidity.
Ari WallachGUEST
But again, you know, so when I was at UC Berkeley, I used to go hang out with these guys at this place called the Global Business Network, which is kind of a very generic name.
Ari WallachGUEST
But it was it was Stuart Brand, Peter Schwartz and a bunch of these folks who really had come out of the Royal Dutch Shell Scenario Planning Group.
Ari WallachGUEST
So and that itself had kind of part of its etymology was part of the part of RAND and part of this forecasting group.
Ari WallachGUEST
This term futures came up and people started using it as a simple way of describing individuals who are doing a couple of things.
Harry MaxHOST
I mean, scenario planning itself, as simple as it is, may also help here, too, because it forces you to open the aperture and look at different time horizons and look at the implications of those horizons.
Jorge ArangoHOST
Yeah, and scenario planning, again, that's someone who is, I think it's, is it Peter Schwartz
Harry MaxHOST
who wrote that?
Jorge ArangoHOST
And I'll include a link to his, I forget right now the name of the book, but I'll include it in the show notes.