Peter Rota

But there's a bigger question I think that we need to be asking.

What are we actually supposed to be doing with all that data? Today, I'm joined by Peter Rota, an SEO professional with 15 years of experience, who currently works in technical SEO, and he's spent a lot of time testing and working with AI visibility tools.

We talk about where these tools are actually useful, where some still have some growing to do, which metrics are actually worth paying attention to, and why Peter thinks citations may be getting a little more credit than they deserve.

We also get into what he calls the perception gap between what your company says it is and what AI systems think that it is, and whether your budget is better spent on another tool or w- just someone who can actually turn that data into a strategy.

Sure.

Um, yeah.

My name's Peter Rota.

I've been in the SEO field for 15 years now.