But tell me more about maybe some mentors or people that inspired you in the social media room, social media aspect part of things.

So I grew up around like the 14, 15 age, really consuming a lot of digital content.

I love storytelling, KTO.

You know, that's good sports.

A lot of like comedic YouTubers.

But once I started creating my own content, I really started leaning on people that I connected with.

Nico, Elite Takes makes great content.

So tell me a little bit more about those collaborations, how they came to be and what it's like trying to almost one up yourself all the time that you post so that those connections and those collaborations continue to continue to go.