Pete Ward

It was a movement that came out of young people who themselves were reacting to the earlier generation...

Interestingly, when Pete Ward talks about reaching baby boomers in books like Liquid Church, he uses a really helpful phrase, which is, we need to be with people where they are.

And so if we're going to be with punks, then we need to, in his case, he was working in that scene.

And so he thought, I need to be in that culture now.