And kind of following up on that a little bit, what do you think separates someone who's either good at networking, let's call it, from someone who's kind of building these long-lasting relationships within sports and this economy?

Yeah, I think a lot of... especially with like networking groups, thinking a lot of networking is like mis-framed sometimes, where, I'll give you an example.

I was actually just talking to a good buddy of mine and, you know, I was kind of helping from an advisory standpoint of some of the early stage capital he's bringing in and the structure and whatnot.

And I connected him with some people to do some networking, but intentional from my point of view.

I was like, we wanted to go find partners, potential investors, whatever.

He said it was a room full of people pitching their own ideas and their businesses looking for investors.

And it was exhausting because as soon as like he thought what he was supposed to do is pitch his own idea back.

So what's got us to here or how did we get here? Sure.