I mean, I guess before we get to the Compare Media story specifically, I mean, how would you describe what's happened to market intelligence in your time initially as CEO and then as chairman of Mintel?

Crikey, that's covering 30 years.

It's been a huge amount of change over the last 30 years.

Bear in mind, when I started at Mintel, we had a printer in the data Everything that Mintel produced was put onto paper and bound and posted out to clients.

Now, if we were still doing that, I'm not sure we'd be quite doing what we're doing today.

Having said that, it's changed dramatically and excitingly.

We've seen so many revolutions in the industry to the industry's advantage.

I guess what was the problem back then when Compa Media was founded? What was the problem that was going unsolved? And then I guess, does that same problem still exist today or has it evolved into something else?