Personal injury

Let's be honest, Chris, you and I could be like, "So IPC and CPM and, you know, at the bottom of the funnel and the top of the funnel and eh, neh, neh, neh, neh, neh." We could be a couple marketing geeks right now if we wanted to.

But at the end of the day, it's probably if you, as you said, your, your, your clients are PI attorneys, and sure, a certain percentage of them would dig it, but the vast majority would be like, I don't know, just a couple of marketing geeks talking about marketing-

[chuckles]

... all these acronyms and things like that.

Yeah, and it's, it's cumulative.

It's, yeah, it's, it's so cumulative.

One of the easiest things for us to do is take people who have been guests on podcasts, especially if we can find like a couple years ago, and PI is big on this.

Like we'll call up somebody, we'll be like, "Hey, this is how it works," blah, blah.

you're not gonna make money.

So it's critical that you have an understanding of, and also of the capacity that a PI firm can take.

How many intake specialists do they have? What's their overflow mechanics? So if they wanna crank it up on the front end, can you maintain the same wanted conversion rates on the back end? It's critical to understand this.

This goes back to the deeper understanding of the relationship between marketing and sales.