Persil

it turns out I've been putting...

Persil.

Persil in the dishwasher and Calgon in the washing machine.

Like, I put to wash clothes, not clean the...

I thought it was like clothes tablets as well.

No.

I buy Persil.

That's dirty pool, man.

That is

I think we're only two weeks into this, and I have to say it's going very well.

You may have seen that when different laundry detergents are measured up against each other, Persil invariably comes out as the best at cleaning your clothes.

Now, the only problem is that Persil is really quite expensive.

So we bought some Persil, but we can't buy Persil all the time.

And then so you buy the cheaper product, but the cheaper product's not as good.

So then I decided, what if I do half Purcell and half Fab? So I'm still getting, because you never really need that much, but it's just the thing.

Just to explain the difference in price between Purcell and Fab.

So Purcell's standard specialty lines like Wonder Wash or Ultimate are often two to three times more per hundred mils than Fab.

They weren't daft.

Unilever were there with tubs of Persil.

And I think they had Pringles? Or was that someone else? Someone had Pringles.

So that was like, oh, you had Pringles.

Gina, which again, like, like, just sidebar about Gina, like, the fact that she's getting all of these Bravo commercials, I don't know if you guys have noticed, she's got, like, the Glade plugin.

She's on the Persil laundry detergent.

Like, is this...

It-- I'm very curious because Gina's not exactly, like, a, a Bravo lab that is, like, beloved, so why is she getting, like, all these jobs? I really think producers are just trying so hard to make Gina happen.

Gina is going to be giving some OC representation.

Gina, which again, like just sidebar about Gina, like the fact that she's getting all of these Bravo commercials, I don't know if you guys have noticed, she's got like the Glade plug-in she's on, the Persil laundry detergent, like everything.

I'm very curious because Gina's not exactly like a Bravo lab that is like beloved.

So why is she getting like all these jobs? I really think producers are just trying so hard to make Gina happen.

We have just lost the ability, the education, the curiosity, the patience to engage in such rich layers of thinking like that.

The other day, someone recommended to me some paper that was written by Jeremy Bullmore, if you know who that is, an old-school ad man, and this paper was called Posh Spice and Persil.

So that, that, so that tells you, that gives you the sort of like the era that it was in.

And it was, like, in reference to Posh Spice's statement that she wanted to be as famous as Persil, which is very interesting statement 'cause she didn't say, "I want to be as famous as Madonna," or whatever.

She said she wanted to be as famous as Persil.

And without going into, like, all the sort of like what this was about, if you could track down this paper, it was so erudite and learned and thoughtful and true, and got into all of these subtleties and was able to do it while fucking quoting Herodotus or whatever, but also being quite funny at everything else, right? Because obviously this was like, this guy was a sort of like an old s- you know how people were back in the day, and, uh, particularly in the advertising industry, sort of polymath type of person.

And all I could think in it was, like, how fundamentally because of the algorithm and because of what actually wins now in terms of sort of content and ergo what wins in terms of education, that like there's nobody out there who could write this paper now.

So for example, take Keeping Kate on Instagram.

Now, she's tapping into something really specific, that emotional moment of sending your children off to school for the first time and what Persil means in that moment.

Now, that's not cleaning claim.

That's very much a life moment.

Machine wash. Maschinenwaschung.

A laundry detergent brand is the specific product name you choose, such as Persil or Tide, which can affect scent and cleaning power.

Laundry detergent brand.

Waschmittelmarke für Wäsche.