Pepsodent (Unilever)

Now, with all that, please enjoy the show.

Pepsodent invites you to have a date with Judy.

Well, it's a summer evening on the foster front porch.

Judy and her friend Mitzi are there, and Judy's brother Randolph is kibitzing.

A Date with Judy with Deli Ellis and Dix Davis is written by Aline Leslie and Jerome Lawrence.

Original music by Gordon Jenkins.

And remember, too, for the safety of your smile, use Pepsodent twice a day.

See your dentist twice a year.

I took, I was going to brush my teeth.

I squeezed the Pepsodent on the toothbrush.

And I was brushing my teeth.

And then it was not foaming.

And it was not tasty.

You know, the Pepsodent was not tasty.

You know what I'm saying? The toothpaste was not tasty.

So I was wondering, what is this? So after I finished brushing my teeth, I looked at the name of the toothpaste.

i saw a sign by the way talking about the new hairdressers i saw a sign in a beauty parlor today coming down here marcel and your ears pinned back for a dollar really my girl had her ears pinned back so far that when she's on the telephone she can listen with both ears at the same time she's sort of a dracula with freckles you'd like her and i hear the girls are going to wear those hoop skirts again you know what a hoop skirt is that's a parachute with legs i don't like to wait for anything you know my girlfriend brought one yesterday and took it home with her she has a canary going crazy he doesn't he doesn't know where he lives anymore i don't know where she got the hoops for her skirt but every time i take her out her skirt wraps itself around a barrel of beer my kid brother told me that joke just i'm gonna buy him a brain tomorrow

The Pepsodent show ran Tuesday nights on NBC from 1938 to 48, and from 1942 through 1944, it was the single most listened to program in the country.

Not the best reviewed.

not the funniest on paper, the most listened to.

Probably because the earlier show is built around an Oscar-winning actor, and while Gerald Mohr was very talented, he didn't have Heflin's reputation.

The Heflin show was also sponsored by Pepsodent, and the Gerald Mohr Philip Marlowe aired almost its entire run without a sponsor.

Interestingly, too, it's not Mohr's best performance as Marlowe.

As the series went on, the scripts were maybe better tailored to his take on the character.

The red wind was done.

It was over.

[instrumental music] You have just heard Van Heflin starring in the first of a new mystery series, Raymond Chandler's The Adventures of Philip Marlowe, brought to you by the Lever Brothers Company, makers of Pepsodent.

Have you tried, have you tasted the new Pepsodent toothpaste? Its lingering minty flavor is so fresh and inviting, families prefer it by an overwhelming average of three to one over all other toothpastes in a recent nationwide test.

But look, let me bring the glasses, huh?

You have just heard Van Heflin starring in the new mystery series, Raymond Chandler's The Adventures of Philip Marlowe, brought to you by the Lever Brothers Company, makers of Pepsodent.

Van Heflin will return in just a moment.

Men, here's an important announcement.

News about a sensational hair tonic discovery.

It's Trim Hair Tonic made by Pepsodent.

For the first time, science has created a hair tonic with pure virgin olive oil.

There's no finer hair and scalp conditioner.

from 1948 to 50, and then summer of 51.

We're going to start out with the first Philip Marlowe series, which was a summer series that starred Van Heflin, and aired over NBC and was sponsored by Pepsodent.

At this point, Van Heflin was very much a big up-and-coming star in Hollywood.

Having won a Best Supporting Actor Oscar...

The ones that still have their teeth.

That Pepsodent is wonderful.

He's my friend, I tell you.

Let me go.

Yeah.

Pepsodent.

[laughs]

They put it on with a toothbrush yet.

How do you do? How do you do, ladies and gentlemen? This is Bob, back in his hometown of Cleveland to watch the Indians play Hope.

[laughing]

Telling you all, if you use Pepsodent like the baseball players do, you will be keeping Bob Feller.

[laughing]