PC Express

What happens when a 100-year-old grocer starts building AI like a tech company? In this episode, I sit down with Lauren Steinberg, Executive Vice President and Chief Digital Officer at Loblaw Companies Limited.

Lauren reveals how a chat GPT integration became PC Express's second highest converting channel in just six months.

She introduces Robin, the AI sidekick fielding a million interactions a week from store managers.

And she explains why the next frontier of personalization isn't showing you the chips you always buy, but the ones you'll love next.

And so for us, it's like, okay, how are people using those products? And where do we have the permission to lean in? Because we can do something that makes that even better.

And that's, you know, that was where we kind of started.

Like, we looked at, you know, what PC Express can do.

We looked at how people, you know, I think the first thing that jumped out at me, I remember seeing this graphic of how people are using ChatGPT.